CREATIVE OVERVIEW

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Canon designed the G5X camera specifically for intrepid travelers. As a lightweight, compact camera it's a fantastic option for advanced amateurs or professionals who are seeking a something practical to take on the road.

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Our objective was to raise awareness among the target demographic by creating impactful content that would resonate with their interests. Moreover, as a new model on the market, it was imperative that we educate consumers on the product's benefits and underscore that it functions at a level fit for their needs despite its unassuming stature.

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To do so, we partnered with Rick Sammon, a world-renowned travel photographer with over 40 years of experience shooting on Canon cameras.

 

We met Rick in Miami and captured behind-the-scenes footage of his process. The final result was engaging content with tremendous educational value -- and beautiful aesthetics to boot.

 

MY ROLE

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During this project I wore many hats. This included:

• Selling-in our creative approach and production schedule.

• Casting talent and negotiating the contract

• Creating budget efficiencies in overall production cost.

• Scouting locations ahead of shoot dates.

• Briefing talent on speaking points.

• Working as a Field Producer in Miami.

• Reviewing and editing social assets before they went live.

• Overseeing the social media promotion of the campaign during post-production.